The purpose of a music video is simply to promote the song. The function of this is to increase the sales of the song.
Consumers recieve a vogeuristic pleasure from observing the stars in their music videos. They get a thrill from seeing their new video as a music star can easily show their new look/image in their video and they can be iconic, which sticks in a consumers mind and then the track gets thought and spoken about.
The 5 key points of vogueristic pleasure are:
1. Performance
2. Narrative
3. Lyrical representation
4. Lyric interpretation
5. Abstract